Competitive positioning and commercial dynamism of the department of Santander in 2020.

Authors

DOI:

https://doi.org/10.17981/econcuc.43.2.2022.Org.5

Keywords:

Export dynamics, Export behavior, exportable basket, import dynamism, Santander Deparment.

Abstract

The objective of this research article is to determine the positioning and commercial dynamics of the department of Santander (Colombia) in the year 2020 through the application of the indicators of commercial concentration at the product level, proportions in world commercial exchanges, number of destinations/main origins, Relative Commercial Balance Index-IBCR and the Balassa index. An analytical and deductive method is used, in which initially the export behavior of the department of Santander is analyzed by chapters of the customs tariff, in order to select the exportable offer based on this behavior. Then, the first 5 tariff chapters are taken as the exportable basket of the department of Santander, according to the participation and export dynamics in the year 2020. Among the main results, the high level of concentration of Santander's exports in the year 2020 stands out, where oil and coffee occupy 64% of the total exports of the department. The first import tariff items concentrate 51% of the total imports of Santander in 2020, presenting a lower concentration compared to exports. Santander contributed 0.002% of world exports in 2020. The products with the highest percentage of participation are coffee with a share of 0.29% of world exports of the grain. The department of Santander contributes 0.003% of world imports in 2020. The products that have a higher percentage of participation of Santander in world imports in 2020 are agricultural products with percentage shares of: corn (0.29%), concentrated milk (0.21%), soybean oil residues (0.19%) and wheat (0.14%). The United States is Santander's main trading partner, having a greater weight in imports, contributing 49.6% of the department's international purchases.

Downloads

Download data is not yet available.

Author Biographies

Julio Cesar Ramírez Montañez, Universidad Pontificia Bolivariana

Is a professional in International Relations from Jorge Tadeo Lozano University (Colombia). Master in International Relations from Flinders University of South Australia (Australia). Associate Researcher of Colciencias. Director of the GRICAN Research Group of the Faculty of International Business Administration of the Universidad Pontificia Bolivariana-UPB Bucaramanga (Colombia). Experience as coordinator of the Specialization in International Marketing, coordinator of Research School. Research professor and leader of the research group of the International Business Administration faculty of the UPB (Colombia). Coordinator of the SIGI Research Seminar of the Faculty Advisor of the United Nations Model. He has more than 30 scientific articles published in journals in Colombia, Spain, Venezuela, Chile, Peru, Argentina, South Korea. He has experience as a university professor in the subjects of Geopolitics and International Relations, Intercultural Negotiation, Research Methodology and Research Seminar. Extensive knowledge of Geopolitics, International Affairs, Asian International Politics and International Business Research.

Jaime Enrique Sarmiento, Universidad Pontificia Bolivariana

Is a Systems Engineer and Industrial Engineer from Universidad Industrial de Santander (Colomiba). Specialist in Finance from the Autonomous University of Bucaramanga (Colombia). Master in Administration from the Universidad Autónoma de Bucaramanga - Instituto Tecnológico de Monterrey (Mexico). PhD Candidate in Technology and Innovation Management at the Universidad Pontificia Bolivariana (Colombia). Research Professor at the Universidad Pontificia Bolivariana (Sectional Bucaramanga). Undergraduate and graduate teaching at different universities. Experience in the administrative field. Consultant, lecturer and researcher. Gricani Research Group.

Gladys Mireya Valero Córdoba , Universidad Pontificia Bolivariana

Is an economist by training, with a master's degree in administration and a doctorate in business administration and management. Linked to the education sector at the higher education level, teacher to date, with an interest in internationalization, competitiveness, international economics and strategies for global markets. Currently Dean of the School of Economics, Administration and Business and Director of the Faculty of International Business Administration. Recognized as a research associate.

References

Caicedo, C. and Mora. J. (2011). Intra-industry trade Colombia-United States: the case of high-tech goods (1995-2005). Cuadernos de Economía, 30(54), 83-104. Available at https://revistas.unal.edu.co/index.php/ceconomia/article/view/24059

Cavusgil, S. & Zou, S. (1994). Marketing strategy-performance relationship: an investigation of the empirical link in export market ventures. Journal of marketing, 58(1), 1-21. https://doi.org/10.2307/1252247

Dhanaraj, C. & Beamish, P. (2003). A Resource-Based Approach to the Study of Export Performance, Journal of Small Business Management, 41(3), 242-261. https://doi.org/10.1111/1540-627X.00080

Díaz, K. (2021). The importance of inter-agency coordination for the business positioning of a collective brand. [Research work for Master's degree]. Catholic University of Peru, Lima, Peru. Available at http://hdl.handle.net/20.500.12404/19244

Durán, J. and Álvarez, M. (2008). Indicadores de comercio exterior y política comercial: mediciones de posicionamiento y dinamismo comercial. [LC/W.217]. Santiago, Chile: Economic Commission for Latin America and the Caribbean-ECLAC. Available at http://hdl.handle.net/11362/3690

Duque, C. and Narváez, W. (2015). Study of the main competitive sectors of Valle del Cauca in relation to international trade. Libre Empresa, 12(2), 121-140. https://doi.org/10.18041/libemp.2015.v12n2.24208

Gómez, E. and González, G. (2012). Model for the determination of international competitive positioning: Santander's garment sector in the North American market. Lebret Magazine, 4(4), 21-44. https://doi.org/10.15332/rl.v4i4.326v

Hsu, C.-C. & Boggs, D. (2003). Internationalization and Performance: Traditional Measures and Their Decomposition. Multinational Business Review, 11(3), 23-50. https://doi.org/10.1108/1525383X200300015

Jacobo, A. and Tinti, B. (2013). MERCOSUR's trade position and dynamism: 1991-2012. Macroeconomics and Economic Growth Report, 12(5), 1-15. Available at https://repositorio.uca.edu.ar/handle/123456789/1996

Leonidou, L., Katsikeas, C. & Samiee, S. (2002). Marketing strategy determinants of export performance: a meta-analysis. Journal of Business Research, 55, 51-67. Available from http://course.sdu.edu.cn/G2S/eWebEditor/uploadfile/20120821212507397.pdf

Maraulo, G. and Alderete, J. (2020). Study of sensory quality in Argentine olive oils to evaluate their potential commercial positioning. INNOVA UNTREF Magazine, (5), 1-15. Available at https://revistas.untref.edu.ar/index.php/innova/article/view/567

Monreal, J. (2010). Analysis of the Export Behaviour of the Spanish Company from the Resources and Capabilities Approach. [Doctoral Thesis]. University of Murcia, Murcia, Spain. Available at http://hdl.handle.net/10803/11003

Navarro, A. (2001). Modelling export performance: An application to Spanish wine appellations of origin. [Doctoral Thesis]. University of Seville, Seville, Spain. Available at https://idus.us.es/handle/11441/14895

Pham, T. (2008). Strategies for Internationalization: A Comparative Study of Thai and Vietnamese Companies in Two Industries. [Doctoral Thesis]. University of Fribourg, Fribourg, Switzerland. Available from https://core.ac.uk/download/pdf/20644885.pdf

Siex (n.d. ). Foreign Trade Statistical System. [Database]. DIAN, Bogotá, D.C., Colombia. Available at http://websiex.dian.gov.co/siex/Exportaciones/exportaciones.html

Shoham, A. (1998). Export performance: a conceptualization and empirical assessment. Journal of International Marketing, 6(3), 59-81. Available: https://www.jstor.org/stable/25048740

Trade Map (n.d. ). Trade statistics for international business development. [Data base]. International Trade Center-ITC, Geneva, Switzerland. Available: https://www.trademap.org/Index.aspx

Downloads

Published

2022-05-07

How to Cite

Ramírez Montañez, J. C. ., Sarmiento, J. E. ., & Valero Córdoba , G. M. (2022). Competitive positioning and commercial dynamism of the department of Santander in 2020. ECONÓMICAS CUC, 43(2), 73–92. https://doi.org/10.17981/econcuc.43.2.2022.Org.5

Issue

Vol. 43 No. 2 (2022): July - December, 2022

Section

Articles: Administration, Organization and Methods

License

Copyright (c) 2022 Julio Cesar Ramírez Montañez, Jaime Enrique Sarmiento, Gladys Mireya Valero Córdoba

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

You are free to:

  1. Share — copy and redistribute the material in any medium or format
  2. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. NonCommercial — You may not use the material for commercial purposes .
  3. NoDerivatives — If you remix, transform, or build upon the material, you may not distribute the modified material.
  4. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Most read articles by the same author(s)