Co-creation from the graphics on T-shirts of the youth of the city of Pereira, Colombia

Abstract

This article shows a particular interest in the t-shirt, a garment assumed as a communication device. The objective is to recognize the sociocultural and aesthetic meanings of the graphics revealed on the t-shirts of young people from the city of Pereira (Risaralda, Colombia), derived from the graphic influences to which they are exposed. To carry out this process, the qualitative approach is used, through an ethnographic approach for the consolidation of profiles that reflect the meanings of the group represented. The results obtained indicated four typologies: 1) the communicative use by commercial brands as a priority, 2) the preference from pregnancy to the composition of the form, 3) the use based on musical expressions, and 4) the use from political representations. In conclusion, the meanings of the graphics of the t-shirts are related to the communicative interests of the context in which they are developed, however, the uses of these garments are not only influenced by external factors of consumption, but also by the need to expose a social, political or cultural reality. The research-creation exercises acquire methodological relevance, both in the visual work and in the creative process to contribute to the transformative and communicative experience