Internacionalización de empresas latinas: evolución y tendencias
DOI:
https://doi.org/10.17981/econcuc.42.1.2021.Org.1Palabras clave:
Internacionalización, Empresas latinas, Competitividad, Diversificación, Economía emergente, Mapeo científico, JEL: F23Resumen
El propósito de este estudio es realizar un análisis sistémico de las investigaciones sobre internacionalización de empresas Latinas. Para ello, se efectúa un análisis de red complementado con herramientas bibliométricas, logrando así, la identificación de las perspectivas del tema. Inicialmente, se efectuó la búsqueda temática en las bases de datos WoS y Scopus; las referencias obtenidas fueron procesadas mediante bibliometrix y Gephi, facilitando la clasificación de los documentos según su relevancia en tres categorías, clásicos, estructurales y recientes, finalmente se realiza un análisis de cocitaciones. Este último procedimiento permitió identificar cuatro perspectivas principales en el área: diversificación y desempeño, emprendimiento, exportaciones y mercado, estrategias y competencia.
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