Expected changes in interpersonal relationships after health emergency. Delphi analysis among managers in Spain and ColombiaDurante el confinamiento por covid 19, se desarrolló un estudio para analizar el futuro de las relaciones interpersonales una vez s

Authors

DOI:

https://doi.org/10.17981/econcuc.42.2.2021.Org.3

Keywords:

Covid 19, Change, Crisis, Relationships, Social responsibility

Abstract

A study was developed during COVID 19 confinement to foresee the future of interpersonal relationships once health emergency ended. Delphi method was used by consulting marketing and human resources managers, in private companies and nonprofit organizations from Colombia and Spain. The study was accomplished in three stages using open questions. A final survey was applied for closing every stage. The Delphi methodology allowed both studying concepts and looking for forecasts, which are its main purposes. It was carried out after a month of confinement, which allowed discussing the changes that were already being experienced and what the participants believed would happen in the future: what could remain as permanent learning for companies and their groups of interest. Participants considered that society will change after the confinement: a balance will be found between profitability and security; workers will increase creativity, adaptability and commitment. In the medium term, this situation will encourage stronger and more lasting relationships with suppliers and customers. No relevant differences were found between results from each country.

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Author Biographies

Marcela Navia-Núñez, Infocaribe

She is a psychologist from the Universidad de la Sabana. It has two specializations from the Universidad del Norte: marketing and applied statistics. Master in Business Administration from the Universidad del Norte. Manager of Infocaribe, a market research company based in Barranquilla, Colombia. He has taught undergraduate and graduate degrees in the areas of marketing management, market research, consumer anthropology, and business management.

Yanna Stefanu-Lidorikiotu, Universidad de La Rioja / Universidad de Barcelona

She is a business administrator from the Barcelona School of Business Administration (EAE), with a degree in social education from the Ramon Llul University. He studied a postgraduate degree in business administration at CEIPA (Colombia). She is a social and cultural anthropologist from the National University of Distance Education (UNED). Doctor in Social and Legal Sciences from the University of Cádiz. He has taught the subjects: marketing strategies in international environments, marketing plan, market research, corporate communication, internal and inter-institutional communication, development strategies, product launch and commercial distribution. Professor at the EAE Business School (Barcelona, ​​Spain).

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Published

2021-03-26

How to Cite

Navia-Núñez, M., & Stefanu-Lidorikiotu, Y. (2021). Expected changes in interpersonal relationships after health emergency. Delphi analysis among managers in Spain and ColombiaDurante el confinamiento por covid 19, se desarrolló un estudio para analizar el futuro de las relaciones interpersonales una vez s. ECONÓMICAS CUC, 42(2), 53–76. https://doi.org/10.17981/econcuc.42.2.2021.Org.3

Issue

Vol. 42 No. 2 (2021)

Section

Articles: Administration, Organization and Methods

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