Financial proposal for the creation of the agro tourism coffee route of the municipality of Gramalote, North of Santander

Abstract

This article analyzes the feasibility of creating an agro-tourist coffee route for the Municipality of Gramalote, Norte de Santander, Colombia. The proposal is made due to income difficulties presented by rural people, a situation that has created an enormous economic gap between rural and urban. In this same sense, the municipality of Gramalote and its surrounding villages have traditionally been producers of the grain and has a rich cultural and gastronomic heritage, as well as a privileged geography that makes it a potential attraction for people seeking a different form of tourism, based on tranquility and clean air, as well as the search for new experiences. Likewise, the declaration of the cultural landscape of coffee, by Unesco, as a patrimony of humanity, has contributed to the fact that many tourists, especially foreigners, are interested in this type of activity. The general objective of the research was to identify the competitive bets for the agro-tourist route of the coffee sector in the municipality of Gramalote Norte de Santander, concluding that this is economically viable, and that the residents of the areas are interested in the possibility of its creation due to the fact that it can become an excellent source of income, allowing them to improve their quality of life.