Social and environmental responsibility, analysis for three microenterprises in Ipiales - Colombia
DOI:
https://doi.org/10.17981/econcuc.40.2.2019.04Keywords:
SWOT, Strategies, Indicators, Global Reporting Initiative, Corporate Social ResponsibilityAbstract
Today companies must strike a balance between their economic activity that must generate benefits and value creation for their partners and the overall objectives of society. To calculate this balance, there are international standards such as the Global Reporting Initiative (GRI), which helps organizations to account for their own contributions to sustainable development through the Corporate Social Responsibility (CSR) models that they apply. . This is how an analysis of the Corporate Social Responsibility program based on the international standard Global Reporting Initiative is presented. The research carried out is descriptive and analytical, previously a business diagnosis was generated through the SWOT method, then the current status of organizations in terms of business activities and practices developed following the GRI standard was analyzed. The results allowed generating a proposal for the development of CSR of the companies studied, consisting of strategies and management indicators, for each business area, actions were established for compliance with the GRI standard. It is concluded that this proposal will allow companies to make a report of environmental and social information under the GRI standard.
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