Espinal-Ruiz, Dario Jose, Natali Cruz-González, and Luis Enrique David-Tenorio. “Generators and Drivers of Word of Mouth Marketing in a Higher Education Program”. CULTURA EDUCACIÓN Y SOCIEDAD 12, no. 1 (December 31, 2020): 227–240. Accessed April 27, 2025. https://ojstest.certika.co/culturaeducacionysociedad/article/view/3006.